Houston has become a great location for filmmaking, no matter what the production size. With a friendly atmosphere, diverse locations, and talented cast and crews, it’s no wonder Houston is quickly becoming the indie horror film capitol. Check out this feature in the Houston Chronicle’s 29-95 that I helped contribute to.
Film
7 SOCIAL MEDIA MARKETING TIPS FOR ACTORS
Are you getting cast as much as you’d like? …well, we both know the answer to that – you wouldn’t be reading this article other wise. Here’s 7 social media marketing tips to help you book more acting work – you’re ready for your closeup, aren’t you?
As CEO of You Inc., it’s your job to make sure your marketing department is up to snuff. (And by marketing department, I mean you.)
1. Get social media accounts with all the popular platforms – Facebook, Twitter, Pinterest, etc. I know this sounds remedial, but you’d be surprised at the number of actors I meet who don’t have a Facebook or Twitter. I know, it can get stupid and annoying sifting through an unfiltered stream of moronic consciousness, but social media is what you make it, which brings me to the next tip…
2. Treat social media professionally. Sure, some people make desperate grabs for attention, air their dirty laundry, whine about their problems, post while intoxicated, or describe bodily functions in detail – but unless being a jackass is your “schtick,” keep your posts on point, informational and positive.
3. Don’t talk about religion or politics. Seriously. No matter what you say, half of the people will think you are wrong. Why cut off half of your market?
4. Pick a great, close cropped image of YOU as your profile picture. Don’t change it too frequently, and if you do, make sure you remain recognizable to your followers. Brand recognition is important, and you are a brand. There’s nothing worse than people who use a random image as their profile pic (or worse, a picture of someone else [or even worse still, a fantasy art fairy]). Sure, your close friends know who you are, but the casting director you met once is going to have no clue.
5. Start a blog. Post, tweet, blog something every day. Yes. Everyday. Keep it relevant, on point, and educational if you can. Can’t think of anything to say? Newsjack… Newsjacking is taking a current headline and interjecting yourself into the conversation.
6. Be supportive of other actors, directors, projects. People will return the favor, and nobody likes self obsessed narcissists.
7. Keyword optimize your titles and content. Think like a search engine. Better yet, think like the people using search engines. You can have the best content in the world, but if no one finds it, it’s not going to do you any good.
So, how is all of this going to get you an acting job?
It’s going to help you build a following, network with peers, and establish yourself as an expert. Producers like actors that have a following. Followers buy DVDs. I’d love to cast an actress with a million twitter followers. If you have a million followers, contact me… I’m sure I can find at least a cameo for you.
People often ask, what’s the ROI (return on investment) of social media? You can’t put a price on it. It’s not going to happen overnight. This is a long-tail strategy… but well worth it.
SCORING & SOUND DESIGN FOR FILM
We shot an awesome opening scene for Deep Terror on sunday, and I edited the rough cut monday – looks amazing. I’ve started to score the scene in Logic 9, and I’m really pleased with the direction it’s going.
Sound is 50% of picture… and the perfect score completes the experience.
Sure, there is stock music that you can buy, but I’ve found that everyone is using the same music… I love the Video Copilot stuff, but I hear it over and over again. (And THANK YOU Andrew Kramer for those tutorials).
When I’m composing a soundtrack, I tend to go for the classic orchestral scores with Timpani drums, Full Horn Sections, Strings, etc… and then it’s always nice to blend modern electronic elements as well. Marco Beltrami, Jerry Goldsmith, and even Marilyn Manson are some of my all time favorites…
Gotta love the original Resident Evil score…
What are some of your favorites?
DEEP TERROR: UPDATE
Awsome shoot yesterday with Deke Anderson and Julitta Pourciau! We filmed the opening scene of the movie entirely in Russian. So great to work with a pro like Deke as the Russian submarine captain. Deke commanded the screen like a true movie star with a riveting, nuanced performance.
You may recognize Deke from Green Lantern, Army of Darkness, one of the voices in Halo Legends, or as one of Houston’s beloved acting coaches at his Next Level Acting Studio.
Julitta was great as the X.O., going head to head with the maniacal Captain. The US NAVY recently allowed women to serve on submarines, and the decision has proved to be highly controversial. I’m not sure if the Russian Navy allows women to serve on submarines, but I thought I’d take some creative license and cast a woman as the Russian Executive Officer. The onscreen tension between the two is palpable, as the submarine is in a dire situation.
Many thanks to Deke and Julitta, along with John Lansch and Kelly Burns behind the scenes to make yet another outstanding segment to this film!
DENISE WILLIAMSON STARS IN “EXISTS”
Congrats to Denise Williamson, (star of my film Spirit Camp, and headshot client), who just got cast in the new film EXISTS from The Blair Witch director Eduardo Sanchez.
Production begins next week in Elgin, Tx. Check out the article in Variety.